Why Painting a Home is a Sustainable Action

Article Courtesy of Amanda Nichols:

As paint professionals, we are always pleased to paint a home for a family to enjoy for years to come. Who doesn’t love a freshly painted house? But, when the family intends to move, what is the point of painting their old home? For some homeowners, the reason is that a bit of well-placed, thoughtfully chosen paint can help a home command a higher price and sell more quickly than an unpainted home.

High ROI

It should come as no surprise that a freshly painted home will sell faster and at a higher price than one that hasn’t been painted. But, some principles should be followed to maximize this potential, some of which are as follows:

You don’t have to paint every surface

Painting doesn’t have to include every wall and trim. Painting the right things respects the budget and offers the highest return on investment in the event of a sale. The highest ROI comes from painting the front door, at a whopping 180%. But, painting the foyer, main room, and the kitchen also offers a good return because they are places of high visibility. Some people advocate for painting the bathrooms, too, but remember: paint makes everything look clean. If you paint the bathrooms and the tile grout is grungy, it’s going to have the effect of making the dirt stand out. Be gentle with your budget and advocate for a deep clean, instead.

Color choices

Choosing a universally appealing color for exterior painting can be summed up in one word: white. White or off-white is the most popular exterior color, especially when it’s paired with a bold trim and front door color in a sassy gloss. When it comes to choosing colors for the interior, you may adore that pale lilac great room, but your potential buyer is looking at the home from the perspective of bringing in his furniture to live in it. In his mind’s eye, that lilac might not look so great with his red couch. In other rooms, stick to versions of white or off-white and pale color options. Think white, gray, and tan. These are the colors that are most likely to go with the majority of furnishings. Give your potential buyer the impression that the rooms in the home give him something he can decorate with furniture and live in for years.


As we mentioned before, a glossy finish will pop. But it also shows every dent and flaw. A satin finish is much kinder because it hides imperfections remarkably well. A matte finish hides even more but isn’t as easy to wash clean. It also tends to absorb light rather than reflecting it. These are things to consider when deciding the finish for the walls and trim.

Pro or no?

Before you decide whether or not to hire a pro, stop and consider both sides of the issue. In some cases, finding the capital to paint even the main areas is a significant factor. In other situations, painting is non-optional because, in some cases, every single day that the old house sits on the market costs the seller money. If you need the job done expediently, you might call a pro, because professional painters are fast. Not only are they meticulous in their prep work, but they offer vastly superior painting skills compared to what the average homeowner can manage. They also pay great attention to details, such as using high-quality paint, using the right equipment (which they already have), and they carry insurance to cover a problem if something goes wrong.

Hopefully, this has offered some insights on the decisions to make if a real estate agent suggests painting your home when it is priced on the high end, or if you need a fast sale.


Thank You Amanda Nichols for writing this article for Peer 2 Peer Real Estate Podcast

About the Author

Amanda Nichols works as an Operations Manager at Premier Painting and Coating. She has recently transitioned out of financial services and is back to working with the family business after 20 years away.